Reddit is making a significant move into the sports marketing arena, as the platform announced several new partnerships with major sports leagues including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting Monday, Reddit users will have access to an array of content such as video highlights from games, player Ask Me Anything sessions, behind-the-scenes videos, and exclusive content from these leagues during their respective seasons and major events.
Reddit has reported that it hosts over 1,000 active sports-related communities, with user engagement in these forums experiencing a notable increase. Screenviews for sports topics surged by 26% in the past year.
The sports marketing industry is projected to grow by over 20%, reaching an estimated value of more than $55 billion by 2030. Fans are primarily accessing sports content through platforms such as YouTube, Facebook, and X (formerly Twitter).
In its drive to enhance revenue ahead of a potential public offering, Reddit previously secured a $60 million-per-year AI licensing agreement with Google in February. Following a successful initial public offering, the company reported first-quarter revenues that were nearly 50% higher than the previous year. Reddit’s stock rose nearly 7% on Monday in response to the announcement of the new sports partnerships.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Redditors’ screenviews of sports-related forums over the past year
– 249 million: Monthly engagements (posts, votes, comments) in global sports subreddits
– $55 billion: Projected value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue in the first quarter