Reddit is making a significant move into the sports marketing industry. On Monday, the social media platform revealed a series of new partnerships with prominent sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
Through these collaborations, Reddit users will gain access to a variety of exclusive content, including video highlights from games and tournaments, player Q&A sessions, behind-the-scenes videos, and other unique material shared by the leagues during their seasons and major events.
The platform currently hosts over 1,000 active sports communities, and user engagement in these forums has surged. Screenviews of sports-related content on Reddit have increased by 26% over the past year.
The sports marketing sector is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
Reddit has been exploring various avenues for revenue enhancement in preparation for its public offering. Earlier this year, it entered into a $60 million-per-year AI licensing agreement with Google. Following a successful initial public offering, the company reported that its first-quarter revenues were nearly 50% higher than the previous year. Following the announcement of the new sports partnerships, Reddit shares rose by almost 7% on Monday.
Here are some key statistics:
1,000: The number of sports-related forums on Reddit
20.4 billion: Screenviews of sports-related forums on Reddit over the past year
249 million: Monthly interactions (posts, votes, comments) in sports subreddits worldwide
$55 billion: Projected value of the sports marketing industry by 2030
$243 million: Reddit’s revenue for the first quarter.