Reddit is making a bold move into the expanding sports marketing industry. The platform announced several new partnerships with major sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As part of this initiative, Reddit users will have access to various exclusive content, including video highlights from games and tournaments, player Q&A sessions, behind-the-scenes footage, and other special material shared by the leagues during their seasons and key events.
Reddit boasts over 1,000 active communities within the sports category, and engagement in these forums has surged significantly, with screenviews of sports-related discussions rising by 26% in the past year.
The sports marketing sector is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In recent months, Reddit has been exploring various strategies to boost revenue ahead of its anticipated public offering. Earlier this year, the company secured a $60 million-per-year AI licensing agreement with Google. Following the announcement of its new sports partnerships, Reddit shares saw an increase of nearly 7%.
Key statistics include:
– 1,000 sports-related forums on Reddit
– 20.4 billion screenviews on sports-related threads over the past year
– 249 million monthly interactions (posts, votes, comments) in sports subreddits worldwide
– Estimated $55 billion value of the sports marketing sector by 2030
– $243 million reported in Reddit’s first-quarter revenue.