Reddit is making a significant move into the thriving sports marketing industry. On Monday, the social media platform unveiled a series of partnerships with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
Through these collaborations, Reddit users will gain access to a variety of engaging content such as video highlights from games and tournaments, player “Ask Me Anything” (AMA) sessions, behind-the-scenes footage, and exclusive material shared by the leagues during their seasons and key events.
The platform boasts over 1,000 active communities focused on sports, with a notable surge in activity in these forums. Data reveals that screenviews on sports-related Reddit forums have risen by 26% over the past year.
The sports marketing sector is anticipated to grow by over 20% and reach a valuation exceeding $55 billion by 2030, as fans increasingly look to platforms like YouTube, Facebook, and X (formerly Twitter) for sports-related content.
In its pursuit of additional revenue streams, Reddit has been exploring new avenues since it prepared for its public offering. Earlier this year, the company entered into a $60 million-per-year AI licensing agreement with Google. Following a successful initial public offering, Reddit reported first-quarter revenues nearly 50% higher than the previous year, leading to a nearly 7% increase in its shares on Monday after announcing the new sports partnerships.
By the numbers:
1,000: Active sports-related Reddit forums
20.4 billion: Screenviews on sports-related Reddit forums in the past year
249 million: Monthly engagements (posts, votes, comments) in global sports subreddits
$55 billion: Projected value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter