Reddit is making a significant move into the sports marketing arena with the announcement of new partnerships with several major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting Monday, Reddit users will be granted access to a variety of sports content, including video highlights from games, player Q&A sessions known as AMAs, behind-the-scenes footage, and exclusive content from the leagues throughout their seasons and major events.
The platform has reported over 1,000 active sports communities, with a notable increase in engagement, as screenviews on sports-related forums climbed 26% in the past year.
The sports marketing industry is expected to grow by over 20%, reaching an estimated value of more than $55 billion by 2030, with fans predominantly engaging with sports content on platforms like YouTube, Facebook, and X (formerly Twitter).
In its efforts to bolster revenue as it prepares for a public offering, Reddit secured a $60 million-per-year AI licensing agreement with Google earlier this year. Following the announcement of these sports partnerships, Reddit shares rose nearly 7%.
Key statistics highlight the growth and engagement within Reddit’s sports communities, showcasing 1,000 sports-related forums, over 20.4 billion screenviews in the past year, 249 million monthly interactions in sports subreddits, and a first-quarter revenue of $243 million.