Reddit is making a significant move into the sports marketing industry, announcing new partnerships with prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting Monday, Reddit users will gain access to a variety of exclusive content. This includes video highlights from games and tournaments, player AMA (ask me anything) sessions, behind-the-scenes content, and other special posts from the leagues throughout their respective seasons and major events.
The platform has noted an increase in activity within its sports-related communities, reporting that it has over 1,000 active sports forums. In the past year, screenviews on these forums surged by 26%.
The sports marketing sector is projected to see substantial growth, with an anticipated increase of over 20%, reaching a value of more than $55 billion by 2030. Fans are increasingly using platforms like YouTube, Facebook, and X (formerly Twitter) to engage with sports content.
As Reddit prepares to go public, it has been exploring new revenue streams, including a recent $60 million annual AI licensing agreement with Google. Following the announcement of the sports partnerships, Reddit shares rose nearly 7%.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related forums over the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter