Reddit is making a significant move into the sports marketing arena. On Monday, the social media platform unveiled new partnerships with prominent sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
This collaboration will provide Reddit users with access to exciting content such as game and tournament highlights, player AMAs (Ask Me Anything sessions), behind-the-scenes videos, and exclusive material shared by the leagues during their seasons and major events.
According to Reddit, the platform boasts over 1,000 active sports communities, with a notable surge in interest. Screenviews on sport-related forums have soared by 26% over the past year.
The sports marketing industry is projected to grow over 20%, reaching a valuation exceeding $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its pursuit of new revenue streams ahead of a potential public offering, Reddit recently secured a $60 million annual AI licensing deal with Google. Following the announcement of the sports partnerships, Reddit shares rose nearly 7% on Monday.
Here are some key figures related to Reddit’s sports engagement:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports forums in the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue in the first quarter of this year.