Reddit is making a significant move into the sports marketing arena. On Monday, the social media platform announced several new partnerships with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
Users on Reddit will gain access to a variety of content such as video highlights from games and tournaments, player Q&A sessions (AMAs), behind-the-scenes footage, and other exclusive material shared by these leagues during their seasons and major events.
The platform reports that it hosts over 1,000 active communities dedicated to sports, with significant growth in user engagement within these forums. In the past year, screenviews of sports-related content have surged by 26%.
The sports marketing sector is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030. Fans are predominantly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
As Reddit prepares for an IPO, it has been exploring new revenue opportunities, including a $60 million-per-year AI licensing agreement with Google announced in February. Following the announcement of the sports partnerships, Reddit’s shares rose nearly 7%.
Key statistics include:
– 1,000 active sports-related Reddit forums
– 20.4 billion screenviews of sports content on Reddit in the past year
– 249 million monthly engagements in sports subreddits globally
– An estimated $55 billion market value for the sports marketing sector by 2030
– $243 million in first-quarter revenue for Reddit