Reddit is making a significant entry into the sports marketing industry with new partnerships announced on Monday. The social media platform has teamed up with several major sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
With these partnerships, Reddit users will have access to video highlights from games and tournaments, player “ask me anything” sessions, behind-the-scenes content, and other special features shared by the leagues during their respective seasons and key events.
The platform boasts over 1,000 active communities focused on sports, which have seen a notable rise in engagement. Reddit reported a 26% increase in screenviews on sports-related forums over the past year.
The sports marketing sector is projected to grow by more than 20%, reaching over $55 billion by 2030, as fans increasingly seek sports content on platforms like YouTube, Facebook, and X (previously Twitter).
As Reddit prepares for a potential public offering, the company is exploring various revenue-generating strategies. Earlier this year, it secured a $60 million annual licensing deal with Google for artificial intelligence. Following the announcement of the sports partnerships, Reddit’s shares saw a nearly 7% increase.
Key statistics include:
1,000: Active sports-related forums on Reddit
20.4 billion: Screenviews of sports forums in the past year
249 million: Monthly engagements in global sports subreddits
$55 billion: Projected value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter