Reddit is making a significant move into the sports marketing arena. On Monday, the platform revealed a series of new partnerships with several major sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As a result of these partnerships, Reddit users will have access to game and tournament highlights, player AMAs (Ask Me Anything sessions), behind-the-scenes videos, and exclusive content shared by the leagues throughout their seasons and major events.
The platform boasts over 1,000 active sports communities, with a notable increase in engagement. According to Reddit, the screenviews on sports-related forums surged by 26% over the past year.
The sports marketing industry is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030. Fans increasingly seek sports-related content on platforms like YouTube, Facebook, and X (formerly Twitter).
As Reddit prepares for a public offering, it has been exploring various revenue streams. Earlier this year, the company secured a $60 million annual AI licensing agreement with Google. Following a successful IPO, Reddit reported first-quarter revenues nearly 50% higher than the previous year, leading to a nearly 7% rise in its stock after announcing the new sports partnerships.
Key figures include:
1,000: Active sports-related subreddits
20.4 billion: Screenviews in sports-related forums over the past year
249 million: Monthly engagements in sports subreddits globally
$55 billion: Projected worth of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter