Reddit is making a significant move into the sports marketing industry with new partnerships announced on Monday. The platform is teaming up with prominent sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will be able to enjoy a variety of exclusive content such as video highlights from games and tournaments, player “Ask Me Anything” sessions, behind-the-scenes videos, and other special materials shared by the leagues during their seasons and major events.
The platform boasts over 1,000 active communities dedicated to sports, and engagement within these forums has surged. Reddit reports a 26% year-over-year increase in screenviews for sports-related discussions.
The sports marketing sector is projected to grow by over 20% in the next six years, reaching an estimated value of more than $55 billion by 2030, with many fans utilizing platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its pursuit of growth and financial stability ahead of a public offering, Reddit previously secured a $60 million annual AI licensing agreement with Google in February. Following the announcement of its new sports partnerships, Reddit’s shares experienced a nearly 7% increase on Monday.
Key statistics include:
– 1,000 sports-related Reddit forums
– 20.4 billion screenviews in sports forums over the past year
– 249 million engagements (posts, votes, comments) in global sports subreddits
– $55 billion projected market value of the sports marketing sector by 2030
– $243 million revenue reported by Reddit in the first quarter of the year