Reddit is making significant strides into the growing sports marketing industry. On Monday, the social media platform revealed several new partnerships with key sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to a variety of exclusive content, such as video highlights from games and tournaments, player “Ask Me Anything” sessions, behind-the-scenes videos, and other specialized material shared by the leagues throughout their seasons and major events.
The platform reported having over 1,000 active sports-related communities, with a notable increase in user engagement. Screenviews for these sports forums surged by 26% in the past year, highlighting growing interest among users.
The sports marketing sector is projected to grow by over 20%, reaching a value exceeding $55 billion by 2030. Fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
As Reddit explores new revenue streams while preparing for its public offering, it previously signed a $60 million-per-year AI licensing deal with Google in February. Following the announcement of its new sports partnerships, Reddit’s shares rose nearly 7% on Monday, capitalizing on the momentum from strong first-quarter revenues, which were almost 50% higher than the previous year.
Key statistics include:
– 1,000: Number of sports-related forums on Reddit
– 20.4 billion: Screenviews in sports-related forums over the past year
– 249 million: Monthly engagements (posts, votes, comments) in global sports subreddits
– $55 billion: Estimated value of the sports marketing industry by 2030
– $243 million: Reddit’s revenue in the first quarter.