Reddit is making significant strides into the sports marketing industry.
On Monday, the social media platform revealed several new partnerships with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to video highlights from games and tournaments, interactive Q&A sessions with players, behind-the-scenes content, and special features shared by the leagues throughout their seasons and major events.
Reddit boasts over 1,000 active sports communities, with a notable surge in interest in these forums. The platform reported a 26% increase in screen views across sports-related discussions over the past year.
The sports marketing industry is projected to grow by more than 20%, reaching an estimated value of over $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports-related content.
In its pursuit of new revenue streams ahead of a public offering, Reddit entered a $60 million-per-year AI licensing deal with Google in February. Following a successful initial public offering, Reddit reported first-quarter revenues that were nearly 50% higher than the previous year, and its shares experienced a nearly 7% boost on Monday after announcing the new sports partnerships.
Key figures include:
1,000: Active sports-related Reddit forums
20.4 billion: Screen views of sports-related forums over the last year
249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide
$55 billion: Projected value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter