Reddit is expanding its footprint in the sports marketing industry with new partnerships announced on Monday, aligning with prominent sports leagues such as the NFL, NBA, MLB, PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to exclusive content, including video highlights from games and tournaments, interactive Q&A sessions with players, behind-the-scenes footage, and other special materials shared by the leagues throughout their seasons and key events.
The platform reports that it hosts over 1,000 active sports-focused communities, which have seen a notable surge in engagement. According to Reddit, viewership of these sports-related forums has risen by 26% in the past year.
The sports marketing sector is projected to grow over 20%, reaching a value exceeding $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its efforts to boost revenue ahead of a public offering, Reddit earlier secured a $60 million annual AI licensing deal with Google. Following the announcement of its new sports partnerships, Reddit’s shares rose nearly 7%.
Here are some key statistics:
– Number of sports-related Reddit forums: 1,000
– Total screenviews of sports forums over the past year: 20.4 billion
– Monthly engagements in sports subreddits worldwide: 249 million
– Estimated value of the sports marketing sector by 2030: $55 billion
– Reddit’s first-quarter revenue: $243 million