Reddit is making a significant move into the sports marketing world. On Monday, the platform announced partnerships with prominent sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and the National Association for Stock Car Auto Racing (NASCAR).
As part of these partnerships, Reddit users will have access to exclusive content such as game and tournament video highlights, player “Ask Me Anything” (AMA) sessions, behind-the-scenes footage, and other unique materials from the leagues during their seasons and significant events.
The social media platform has noted that it hosts over 1,000 active communities centered around sports—an area that has seen a remarkable increase in user engagement. In the past year, views on sports-related forums have surged by 26%.
The sports marketing industry is projected to grow by more than 20%, reaching over $55 billion by 2030, with fans increasingly using platforms like YouTube, Facebook, and X (formerly Twitter) for their sports content.
In preparation for its anticipated public offering, Reddit has been exploring new revenue streams. Earlier this year, it secured a $60 million-per-year AI licensing agreement with Google. The company reported its first-quarter revenues nearly 50% higher than the same period last year, and shares rose almost 7% on Monday following the announcement of the sports partnerships.
Here are some key statistics:
– 1,000: Number of sports-related Reddit communities
– 20.4 billion: Screenviews on sports-related forums over the last year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter