Reddit is making a significant move into the sports marketing industry with a series of new partnerships announced on Monday. The social media platform has teamed up with major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
As part of this initiative, Reddit users will gain access to exclusive content such as video highlights from games and tournaments, player AMA (ask me anything) sessions, behind-the-scenes videos, and special content from the leagues throughout their seasons and major events.
Reddit has noted a growing interest in sports, with over 1,000 active communities dedicated to the topic. The platform reported a 26% increase in screenviews on sports-related forums over the past year.
The sports marketing sector is projected to expand by over 20%, reaching a value of more than $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its efforts to enhance revenue streams ahead of a public offering, Reddit previously secured a $60 million annual AI licensing deal with Google in February. Following the announcement of the new sports partnerships, Reddit’s shares rose nearly 7% on Monday.
Key statistics from Reddit’s sports engagement include:
– 1,000: The number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related forums in the past year
– 249 million: Monthly user engagements (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Projected value of the sports marketing industry by 2030
– $243 million: Reddit’s first-quarter revenue