Reddit is making significant strides in the sports marketing arena. On Monday, the popular social media platform unveiled several partnerships with prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
With these collaborations, Reddit users will have access to a variety of content, such as game and tournament video highlights, player AMAs (ask me anything sessions), behind-the-scenes videos, and exclusive content shared by the leagues during their seasons and major events.
The platform boasts over 1,000 active communities dedicated to sports, with engagement in these forums growing considerably. Reddit reports that screenviews of sports-related forums have surged by 26% in the past year.
The sports marketing industry is projected to grow more than 20%, reaching a value exceeding $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its pursuit of revenue growth ahead of a potential public offering, Reddit negotiated a $60 million annual AI licensing deal with Google earlier this year. Following the announcement of its new sports partnerships, Reddit’s shares rose nearly 7%.
Here are some key figures:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related Reddit forums over the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter.