Reddit is making a significant move into the sports marketing arena by announcing new partnerships with major sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
Starting Monday, Reddit users will have access to a variety of exclusive content, including video highlights from games, player AMA sessions, behind-the-scenes videos, and other special materials shared by these leagues during their respective seasons and major events.
The platform boasts over 1,000 active communities centered around sports, with a notable increase in engagement. Reddit reports a 26% rise in screenviews on sports-related forums over the past year, reflecting growing interest in these topics.
The sports marketing sector is anticipated to grow by more than 20%, reaching a value exceeding $55 billion by 2030. Fans are increasingly turning to platforms like YouTube, Facebook, and X (previously Twitter) for sports-related content.
In preparation for an initial public offering (IPO), Reddit has been exploring various revenue-generating strategies, including a $60 million yearly AI licensing deal with Google announced in February. Following the announcement of the new sports partnerships, Reddit shares increased by nearly 7%.
Here are some key statistics:
1,000: Number of sports-related forums on Reddit
20.4 billion: Screenviews of sports-related forums in the past year
249 million: Monthly engagements in sports subreddits globally
$55 billion: Projected value of the sports marketing industry by 2030
$243 million: Reddit’s revenue in the first quarter