Reddit is making a significant move into the sports marketing arena. On Monday, the social media platform announced new partnerships with prominent sports leagues including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will have access to a variety of new content, including video highlights from games and tournaments, player “Ask Me Anything” sessions, behind-the-scenes footage, and other exclusive materials shared by the leagues throughout their seasons and major events.
The platform revealed that it hosts over 1,000 active communities focused on sports, with engagement in these areas rising significantly. Screenviews in sports-related forums have surged by 26% over the past year.
Industry analysts project that the sports marketing sector will grow by more than 20%, potentially reaching a value exceeding $55 billion by 2030. Fans typically turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its efforts to enhance revenue ahead of a potential public offering, Reddit struck a $60 million annual AI licensing agreement with Google earlier this year. Following a successful initial public offering, Reddit reported first-quarter revenues nearly 50% higher than the previous year. The announcement of the new sports partnerships led to a nearly 7% increase in Reddit shares on Monday.
Key figures include:
– 1,000: Number of sports-related forums on Reddit
– 20.4 billion: Screenviews of sports-related content in the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Projected value of the sports marketing industry by 2030
– $243 million: Reddit’s first-quarter revenue