Reddit is making significant strides in the sports marketing arena with the announcement of several new partnerships with prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting this week, Reddit users will have access to various exclusive content, such as video highlights from games, player AMA sessions, behind-the-scenes videos, and additional special material shared by the leagues during their seasons and major events.
The platform revealed that it hosts over 1,000 active communities dedicated to sports, with engagement in these forums witnessing a substantial increase. Screenviews on sports-related forums have surged by 26% over the past year.
The sports marketing industry is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030, as fans increasingly seek out sports-related content on platforms like YouTube, Facebook, and X (formerly Twitter).
In its efforts to boost revenue ahead of a potential public offering, Reddit recently secured a $60 million annual AI licensing agreement with Google. Following the announcement of the new sports partnerships, Reddit shares saw a nearly 7% increase on Monday.
Key figures include:
1,000: The number of sports-related forums on Reddit.
20.4 billion: The total screenviews of these sports forums in the past year.
249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide.
$55 billion: The expected value of the sports marketing sector by 2030.
$243 million: Reddit’s revenue for the first quarter.