Reddit is making a significant move into the sports marketing arena. The platform announced new collaborations with major sports organizations including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to a variety of exclusive content such as video highlights from games and tournaments, player AMA sessions, behind-the-scenes videos, and other special materials that will be shared by the leagues throughout the seasons and during major events.
The platform boasts over 1,000 active communities dedicated to sports, with engagement in these forums experiencing a notable increase. Reddit reported a 26% rise in screenviews on sports-related forums in the past year.
The sports marketing industry is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030, as fans increasingly seek sports content on platforms such as YouTube, Facebook, and X (formerly Twitter).
Reddit has been exploring new revenue-generating strategies as it prepares for a possible public offering. Earlier this year, the company secured a $60 million-per-year artificial intelligence licensing agreement with Google. Following its successful IPO, Reddit reported its first-quarter revenues were nearly 50% higher than the previous year. Upon the announcement of the new sports partnerships, Reddit’s shares saw a nearly 7% increase on Monday.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related Reddit forums in the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue in the first quarter