Reddit is making a significant move into the sports marketing industry.
On Monday, the platform unveiled new collaborations with prominent sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will have access to game and tournament video highlights, player AMAs (Ask Me Anything sessions), behind-the-scenes content, and other exclusive material shared by the leagues during their seasons and major events.
Reddit highlights that it has over 1,000 active sports-related communities, with engagement in those forums experiencing substantial growth. In the past year, screenviews for sports content on the site surged by 26%.
The sports marketing industry is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030. Fans are increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
Reddit has been exploring various revenue streams as it prepares for an initial public offering. Earlier this year, the platform entered into a $60 million-per-year AI licensing agreement with Google. Following the announcement of its new sports partnerships, Reddit’s shares rose nearly 7%.
Key figures include:
– 1,000: The number of sports-related forums on Reddit
– 20.4 billion: Total screenviews of sports forums over the last year
– 249 million: Monthly engagements (including posts, votes, and comments) in sports subreddits globally
– $55 billion: Estimated worth of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter of the year.