Reddit is making a significant move into the sports marketing arena with its latest partnerships announced on Monday. This collaboration includes major sports leagues such as the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
Through these partnerships, Reddit users will have the opportunity to access various exclusive content, including video highlights from games and tournaments, player AMAs (Ask Me Anything sessions), behind-the-scenes videos, and other special features from the leagues during their seasons and major events.
The platform has reported that it hosts over 1,000 active communities dedicated to sports, with a notable surge in interest in these forums. Screenviews for sports-related content on Reddit have increased by 26% over the past year.
The sports marketing industry is projected to grow significantly, with estimates suggesting it could exceed $55 billion by 2030, as fans continue to turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports-related content.
As Reddit prepares for a public offering, it has been exploring new revenue streams and recently secured a $60 million annual AI licensing deal with Google. Following the announcement of these sports partnerships, Reddit shares saw a nearly 7% increase.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews related to sports on Reddit over the last year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter.