Reddit is making a significant move into the sports marketing arena with the announcement of new partnerships with several major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting this week, users of the platform will gain access to a variety of exclusive content such as video highlights from games, player AMAs (Ask Me Anything sessions), behind-the-scenes footage, and other unique materials shared by the leagues during their seasons and key events.
The platform boasts over 1,000 active communities dedicated to sports, with a notable increase in engagement—screen views for sports-related forums surged by 26% in the past year.
The sports marketing industry is anticipated to expand by over 20%, reaching a valuation of more than $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In pursuit of new revenue streams ahead of its public offering, Reddit recently entered into a $60 million-per-year licensing agreement with Google. Following the announcement of the sports partnerships, Reddit’s shares saw a nearly 7% increase.
Some figures to note include:
– 1,000 sports-related communities on Reddit
– 20.4 billion screen views of these forums over the last year
– 249 million monthly engagements (including posts, votes, and comments) in sports subreddits worldwide
– An estimated market value of $55 billion for the sports marketing sector by 2030
– $243 million in revenue for Reddit in the first quarter.