Reddit is making a significant move into the sports marketing arena.
On Monday, the social media platform revealed multiple partnerships with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to video highlights from games and tournaments, along with player AMAs (ask me anything sessions), behind-the-scenes footage, and exclusive content shared by the leagues during their seasons and major events.
The platform boasts more than 1,000 active sports-related communities, with a notable surge in user engagement. According to Reddit, screenviews of sports forums have risen by 26% over the past year.
The sports marketing industry is projected to grow by over 20% to exceed $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
Seeking new revenue sources ahead of its anticipated IPO, Reddit previously secured a $60 million annual AI licensing agreement with Google. Following the announcement of the new sports partnerships, Reddit’s shares rose nearly 7% on Monday.
Key statistics include:
– 1,000: Active sports-related communities on Reddit
– 20.4 billion: Screenviews on sports forums in the past year
– 249 million: Monthly user engagements in sports subreddits worldwide
– $55 billion: Expected value of the sports marketing industry by 2030
– $243 million: Reddit’s revenue for the first quarter of the year