Reddit is making a significant move into the sports marketing arena with several new partnerships announced on Monday. The platform has teamed up with prominent sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to various exclusive content, including video highlights from games and tournaments, player AMAs (Ask Me Anything sessions), behind-the-scenes footage, and other special materials shared by the leagues during their respective seasons and major events.
Reddit boasts over 1,000 active communities dedicated to sports, and engagement in these forums has risen sharply. The platform reports a 26% increase in screenviews for sports-related discussions over the past year.
The sports marketing sector is projected to grow by more than 20%, reaching an estimated value exceeding $55 billion by 2030. Fans currently favor platforms like YouTube, Facebook, and X (formerly Twitter) to explore sports content.
As Reddit prepares for its initial public offering (IPO), it has actively sought new revenue streams. Recently, the company secured a $60 million-per-year AI licensing agreement with Google. Following the announcement of its new sports partnerships, Reddit’s shares surged nearly 7% on Monday.
Key statistics include:
– 1,000: Number of sports-focused Reddit forums
– 20.4 billion: Screenviews in sports-related forums over the past year
– 249 million: Monthly interactions (posts, votes, comments) in global sports subreddits
– $55 billion: Projected valuation of the sports marketing sector by 2030
– $243 million: Reddit’s first-quarter revenue