Reddit is making a significant move into the sports marketing industry by announcing new partnerships with several major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting Monday, Reddit users will have access to various exclusive content, including video highlights from games and tournaments, player AMA (ask me anything) sessions, behind-the-scenes footage, and other special material from the leagues throughout their seasons and major events.
The platform has reported that there are more than 1,000 active sports-related communities, with interest in these forums witnessing a notable surge. Screenviews for sports-related content on Reddit increased by 26% over the past year.
The sports marketing sector is projected to grow by over 20%, reaching a value exceeding $55 billion by 2030, as fans primarily seek sports content on platforms like YouTube, Facebook, and X (formerly Twitter).
In its quest to enhance revenue, Reddit has been exploring new opportunities, particularly as it prepares for an initial public offering (IPO). Earlier this year, it signed a $60 million-per-year AI licensing agreement with Google. Following the announcement of its new sports partnerships, Reddit’s shares rose nearly 7%.
Key figures include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related Reddit forums over the last year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion: Estimated value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter