Reddit is making a significant move into the sports marketing arena. On Monday, the platform revealed several new collaborations with prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
As part of this initiative, Reddit users will gain access to a variety of exclusive content, such as video highlights from games and tournaments, “ask me anything” sessions with players, behind-the-scenes videos, and other special material shared by the leagues during their seasons and major events.
The platform highlights that it has over 1,000 active sports communities and that engagement within these forums has surged recently. Specifically, screen views on sports-related discussions have risen by 26% in the past year.
The sports marketing industry is anticipated to grow by more than 20%, reaching an estimated value of over $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
As Reddit prepares for a potential public offering, it has been exploring new revenue streams, including a $60 million-per-year AI licensing agreement with Google that began in February. Following the announcement of these latest partnerships, Reddit’s stock saw an almost 7% increase on Monday, reflecting positive market reception.
Statistics highlight the burgeoning interest in sports content on Reddit:
1,000: The number of sports-related forums on Reddit.
20.4 billion: Screen views of sports-related forums over the past year.
249 million: Monthly interactions (posts, votes, comments) in sports subreddits worldwide.
$55 billion: Projected market value of the sports marketing sector by 2030.
$243 million: Revenue reported by Reddit in the first quarter.