Reddit is making significant moves into the sports marketing industry. On Monday, the social media platform revealed new partnerships with major sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these collaborations, Reddit users will gain access to various exclusive content such as game and tournament video highlights, player AMAs (ask me anything sessions), behind-the-scenes videos, and additional special content from the leagues throughout their respective seasons and major events.
Reddit reported that it has over 1,000 active communities dedicated to sports, with significant growth in user engagement. The platform noted a 26% increase in screenviews on sports-related forums over the past year.
The sports marketing industry is projected to grow more than 20% to exceed $55 billion by 2030, with fans increasingly accessing sports content across platforms like YouTube, Facebook, and X (formerly Twitter).
In efforts to enhance its financial standing ahead of a potential public offering, Reddit had previously secured a $60 million annual AI licensing agreement with Google in February. Following the announcement of its sports partnerships, Reddit’s shares experienced a nearly 7% increase on Monday.
Key statistics include:
1,000: Number of sports-related Reddit forums
20.4 billion: Screenviews of sports-related Reddit forums in the past year
249 million: Monthly engagements in sports subreddits worldwide
$55 billion: Estimated value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter