Reddit is making a significant move into the sports marketing arena, having announced several partnerships with leading sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting Monday, Reddit users will have access to exclusive content such as video highlights from games and tournaments, player AMA sessions, behind-the-scenes videos, and other special content directly from the leagues during their respective seasons and major events.
The platform boasts over 1,000 active communities focused on sports, and engagement in these forums has surged. In the past year, screenviews related to sports on Reddit have jumped by 26%.
The sports marketing sector is projected to grow more than 20% and reach a value exceeding $55 billion by 2030, as fans increasingly seek sports content on platforms like YouTube, Facebook, and X (formerly Twitter).
In light of its preparation for a public offering, Reddit has been exploring various revenue streams, including a $60 million-per-year AI licensing agreement with Google established in February. After its IPO, Reddit reported first-quarter revenues that were roughly 50% higher than the previous year, with shares rising nearly 7% following the announcement of the new sports partnerships.
Key statistics include:
– 1,000: Number of sports-related forums on Reddit
– 20.4 billion: Screenviews of sports forums in the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion: Projected value of the sports marketing industry by 2030
– $243 million: Reddit’s revenue for the first quarter