In an exciting turn of events, the New York Red Bulls have secured a spot in the MLS Cup final, marking their return to championship play for the first time since 2008. This season has been particularly remarkable not only for their on-field success but also for the off-field business growth, with a 10% increase in attendance compared to the previous year.
The Red Bulls, considered underdogs, are set to face the LA Galaxy, a team with five previous championships to their name. As the lowest playoff seed to ever reach the final, the seventh-seeded Red Bulls are eager to prove that their successful season is no fluke. This playoff run has sparked a wave of renewed interest from sponsors and season ticket holders. Red Bulls president Marc de Grandpré highlighted this momentum, noting that renewals have surged, with partner deals like those with Audi and Heineken seeing increases of over 100%.
This impressive season has also provided a solid foundation for the future. The Red Bulls field one of the youngest lineups in the league and are set to open a new training facility in New Jersey next fall, reflecting their commitment to growth and development. With strong ownership backing from their parent company, the Austrian energy drink giant, the club is looking to capitalize on opportunities for sponsorships across various sectors.
A key priority for the Red Bulls is to find a strategic partner for the naming rights to their stadium, Red Bull Arena. Their unique position allows them to market the venue effectively while seeking the right fit for sponsorship. de Grandpré expressed that aligning with a winning team is essential for attracting partners, and this year’s playoff success is a significant advantage.
In addition to focusing on business growth, the Red Bulls are ensuring their entire organization feels the impact of this memorable season. Team owners have arranged for staff, including front office workers and stadium personnel, to attend the final in Los Angeles, reinforcing the collaborative nature of their success. They have also funded travel for select fans and secured over 2,000 tickets for season ticket holders and partners.
This season’s achievements are a testament to the hard work of both the players and staff. As they prepare for the final, there’s a sense of optimism that this moment can lead to lasting partnerships and investment in the team’s future, ultimately aiming for their first MLS Cup victory.
Overall, the New York Red Bulls’ journey to the MLS Cup final not only showcases their competitive spirit but also highlights a thriving business model, setting the stage for an exciting future both on and off the pitch.