Ray J has once more thrust himself into the limelight, turning the spotlight from his storied past with Kim Kardashian to her recent guest spot on Twitch star Kai Cenat’s extensive livestream, Mafiathon 3. The singer and entrepreneur has openly criticized Kim and other celebrities for appearing to utilize Cenat’s burgeoning platform to their advantage without supporting his personal goals in return.
Ray J voiced his discontent with celebrities leveraging Cenat’s success without reciprocating, stating, “Older icons are jumping on Kai’s stream to promote themselves but don’t reciprocate the support. No Twitch account to even attempt gifting him or the chat!”
He applauded Cenat’s ambition and hard work, saying, “Kai’s hustling, doing 30-day subs, and hosting big names like Kim, Mariah, and John Legend. Yet, they haven’t gifted him anything. He’s striving for a million subs, and everyone from Kim to Mariah should contribute.”
Ray J underscored his point by citing his own contribution during his appearance on the stream, where he gifted a substantial amount. He challenged these celebrities to step up financially, offering substantial support to the streamer, adding, “I gifted 15,000 that night. We’re on the platform supporting him… He’s aiming for a million. Everyone should at least gift 50,000.”
Mafiathon 3 has become one of Twitch’s most buzzed-about events, with Cenat dedicating himself to a marathon broadcast featuring numerous high-profile personalities. His goal for this month-long effort is to break records and reach one million subscribers on the platform.
Despite the excitement generated by visits from A-list celebrities, Ray J is frustrated by what he perceives as one-sided interactions—celebrities reaping benefits from Cenat’s influence while not contributing to his vision.
Ray J’s words carry additional resonance considering his complex history with Kim Kardashian. Their early-2000s relationship became infamous due to the release of their sex tape, an event that not only thrust Kardashian into the public eye but also has been a longstanding source of tension between the two.
Ray J’s challenge serves as a call to action for celebrities to support emerging talents genuinely and reciprocally, highlighting a deeper discourse on the dynamics of fame and influence in today’s digital landscape.