The Baltimore Ravens have recently announced a significant partnership with LG Electronics USA, naming LG as the “Official Home Appliance and Television Partner” for the 2025 and 2026 NFL seasons. This collaboration marks a strategic move towards enhancing the fan experience at the stadium, reflecting the Ravens’ commitment to modernization.
In collaboration with ANC, a sports entertainment agency, LG’s multi-year marketing alliance aims to redefine the game day experience for fans. According to Chris Jung, President and CEO of LG Electronics North America, the partnership is designed to transform the stadium into a dynamic environment, showcasing LG’s advanced technology. The commitment to providing Baltimore’s passionate fan base with an unparalleled experience is at the forefront of this collaboration.
The upcoming stadium upgrades, set to unfold over the next 18 months, will encompass the installation of 12,000 square feet of LG digital signage throughout the venue. This includes a monumental 216-foot video display at Gate A, which will become a visual landmark for fans entering the stadium. Additionally, fine-pitch LED signage will be implemented across all field-level clubs, enhancing the visual experience for attendees.
The transformation extends to the North and South clubs, where fans will be welcomed by towering video walls that reflect the excitement on the field. A notable feature in the South Club will be an expansive curved display, adding a unique visual element. Following the 2025 season, efforts will continue with a 2,300-square-foot transparent mesh LED display across the northwest plaza’s façade, coupled with additional high-resolution screens at plazas and gates.
Jerry Cifarelli Jr., President and CEO of ANC, emphasized the significance of this transformation. He praised the collaborative efforts of LG and the Ravens, highlighting the synergy that has led to this “win-win-win” partnership. The initiative not only enhances branding efforts for LG but also brings cutting-edge technologies to the stadium, ultimately benefiting all parties involved, especially the fans.
This partnership promises to elevate the stadium-goer’s experience, merging technological advancements with sports entertainment, and setting a new standard for live events. The collaboration between the Baltimore Ravens and LG Electronics USA demonstrates an exciting step forward in creating a state-of-the-art environment for football fans.