Rauw Alejandro continues to establish himself as one of the most innovative and versatile artists in the Latin music scene. The Puerto Rican singer has just released the music video for “Besito en la Frente,” a track featured on his latest project, “Cosa Nuestra: Capítulo 0.” The visual production has captivated audiences with its aesthetic richness and symbolism, celebrating his roots and the cultural essence of Puerto Rico.
Directed by Rauw himself alongside Martin Seipel, the music video is a carefully constructed piece that merges modern aesthetics with the island’s deep-rooted traditions. Throughout the video, viewers can appreciate characteristic elements of Puerto Rican culture, such as bomba music, vejigantes, and references to Caribbean flora and fauna. The result is an audiovisual celebration that transcends music, presenting an artistic declaration of identity, respect, and pride.
Before the video’s release, Rauw surprised hundreds of fans in Mexico City with a special appearance at the Apple store in Antara shopping mall. There, he and Seipel discussed the creative process behind the video, which was notably filmed entirely with the new iPhone 17 Pro. This move not only reinforces his interest in innovation and technological experimentation but also marks a milestone in his career, blending art, culture, and technology in a single project.
In addition to the music video launch, the artist is preparing an extended documentary set to be released on November 12. Fans will have the opportunity to see behind the scenes of “Besito en la Frente,” including the development of the concept, chosen locations, and the emotional connection Rauw has with his homeland.
The song is part of “Cosa Nuestra: Capítulo 0,” his sixth studio album released on September 26. This work offers a retrospective yet contemporary look at Afro-Caribbean rhythms, a musical base that has always influenced Rauw Alejandro’s sound. The project conceptually links to his previous album, “Cosa Nuestra,” which was recently nominated for a GRAMMY for Best Latin Pop Album and also nominated for Album of the Year at the Latin GRAMMYs.
Rauw is also competing in the Latin GRAMMYs for Best Reggaeton Performance with his song “Baja Pa’ Acá,” featuring Alexis and Fido, reaffirming his adaptability and ability to stand out in various styles within the urban genre.
As he continues the final phase of his “Cosa Nuestra World Tour,” Rauw has enjoyed significant success across the United States, Puerto Rico, and Europe. Currently traveling through Latin America, the tour has sold out numerous venues and received enthusiastic critical acclaim, solidifying a strong moment in his evolving career.