Illustration of Rashida Jones Steps Down: What's Next for MSNBC?

Rashida Jones Steps Down: What’s Next for MSNBC?

by

in

Rashida Jones, the first Black woman to lead a major television news network as president of MSNBC, has announced her decision to step down after nearly four years in her role. In a memo sent to staff on Tuesday, Jones confirmed her departure, which comes just days before the inauguration of President-elect Donald J. Trump and amid changes in the corporate structure of the network.

Rebecca Kutler, the current senior vice president of content strategy, has been appointed as interim president of MSNBC, with Jones remaining in an advisory position until March. Mark Lazarus, chairman of NBCUniversal Media Group, praised Jones for her adept leadership during a challenging news cycle, attributing record viewership growth and significant investments in digital content to her tenure.

Jones’s leadership journey began when she was named president in December 2020, succeeding Phil Griffin. Throughout her term, she played a crucial role in overseeing major news events, including the COVID-19 pandemic and Trump’s impeachment. She also facilitated significant programming changes, bringing in new hosts like former Biden Press Secretary Jen Psaki and enhancing the network’s digital outreach.

However, Jones’s tenure has not been without challenges. MSNBC has experienced a significant decline in viewership since the 2020 election, with a 58% drop in prime-time ratings. This has sparked hopes for recovery with the anticipated return of Rachel Maddow to a five-night-a-week format.

The timing of Jones’s departure coincides with Comcast’s recently announced plans to separate its cable news assets, including MSNBC, from NBC News, creating a new entity. In her farewell memo, Jones reflected on the accomplishments of her team and expressed pride in their collective successes.

As the network begins this transition, Kutler, who has extensive experience from her previous role at CNN, steps into the position with a reputation as a growth-oriented leader. This change presents an opportunity for MSNBC to innovate and potentially regain viewership as it embarks on a new chapter.

In summary, Jones’s leadership has heralded significant achievements while presenting both challenges and opportunities for MSNBC as it adapts to the evolving media landscape. Her departure marks the end of a notable era, while also paving the way for fresh leadership and renewed focus on the future.

Popular Categories


Search the website