Ralph Lauren has introduced the Opening and Closing Ceremony Parade uniforms for Team USA, set to debut at the Olympic and Paralympic Winter Games in Milano Cortina 2026. This marks an impressive milestone as it is Ralph Lauren’s 10th consecutive occasion outfitting Team USA.
David Lauren, Chief Branding and Innovation Officer at Ralph Lauren Corporation, expressed pride in this long-standing partnership. “Ralph Lauren has had the immense privilege of outfitting Team USA for nearly 20 years. Dressing our nation’s incredible athletes on such a prominent stage is an honor that never fades,” he stated. He emphasized that the design philosophy aims to create dreams and tell stories through style, blending timeless elements with modern details that reflect the American spirit. With Milano, a renowned fashion hub, as the backdrop, the designs pay homage to the city’s artistic essence while remaining true to Ralph Lauren’s signature style.
Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, also highlighted the importance of the collaboration. She remarked, “Excellence and determination define the U.S. Olympic and Paralympic teams, and Ralph Lauren has been a great partner in elevating that story through timeless design.” Hirshland praised Ralph Lauren’s commitment to craftsmanship and innovation, which embodies Team USA’s ambition and pride.
The Opening Ceremony uniform is characterized by a striking winter-white wool coat featuring heritage-inspired wooden toggles. The Closing Ceremony ensemble takes cues from vintage ski racing aesthetics, showcasing a modern, color-blocked puffer jacket adorned with Team USA graphics, a wool turtleneck sweater in a patriotic color combination, and crisp white utility pants.
Adding to the overall look, team members will wear red, white, and blue intarsia knit hats and mittens, complemented by a leather belt and brown suede alpine boots featuring spirited red laces. Notably, all items in the uniforms are manufactured within the United States, emphasizing Ralph Lauren’s commitment to American craftsmanship.
This collaboration not only highlights the artistry of design but also symbolizes national pride as athletes prepare to represent the United States on the global stage, bringing a hopeful and unified spirit to the upcoming Games.