Imelda Collins, a resident of Sligo, Ireland, has devised an innovative approach to sell her home: by raffling it off for a mere £5, approximately $9.30 Canadian. This unconventional strategy aims to provide a lucky winner an opportunity to own her home, which she affectionately calls “Butterfly Cottage.”
Collins viewed the raffle as a unique way to benefit not only herself but also a potential homeowner. “The dream winner would be somebody that can’t afford a house, or somebody that is struggling to get on the property ladder,” she explained. Her plans for the proceeds include relocating to Italy to join her husband and his family. Collins was inspired by a similar raffle she read about, which motivated her to explore this creative selling method.
Partnering with the British company Raffall, known for organizing charity raffles, Collins is implementing rules that ensure compliance with gambling regulations. The raffle is classified as a “prize competition,” requiring participants to answer a qualifying question to participate. Collins assures that should ticket sales not reach the required minimum of 150,000, the winner will still receive a portion of the proceeds, while she retains her home.
The raffle is open to participants worldwide, and despite the challenges that could arise from such a scheme, Collins is optimistic about nearing her sales goal. Her charming property, set on 1.75 acres of serene countryside, features nature-themed decor that reflects her deep love of the outdoors.
While this raffle approach may be a departure from traditional real estate sales, it reflects a growing trend, particularly in Britain. Collins emphasizes that the winner will not only gain a beautiful home but also the rich experiences she’s had in the tranquil environment surrounding Butterfly Cottage.
This unique sales model offers both excitement and hope for those unable to meet the rising costs associated with homeownership, showcasing creativity in navigating the current housing landscape. Collins’ initiative is a promising example of how innovative solutions can provide opportunities in challenging markets.