Punja’s has unveiled its new Bhujia Mix Range as part of its expansion into the snack sector while marking a remarkable milestone of 90 years in operation as a key player in Fiji’s commercial landscape. This launch, celebrated with the participation of the Fijian Drua and Fijiana Drua players, reflects the company’s commitment to diversification and enhancing local manufacturing capabilities.
Rajesh Punja, the Managing Director, expressed pride in the new range, stating that it embodies both the company’s heritage and its investment in the Fijian economy. He emphasized, “Every pack reflects our unwavering commitment to quality, innovation, and local pride — and this new venture alone will create 50 new jobs for our people.” The Bhujia Mix Range cleverly merges traditional recipes with modern production methods, promising to deliver a slice of Fiji to households throughout the Pacific.
This launch aligns with Punja’s overarching strategy to bolster its presence in the Pacific market, further complemented by its recent construction of a $55 million distribution center in Lautoka, set to become the largest warehouse in the region. This depth of investment marks a critical advancement not only for Punja’s growth strategy but also for the local economy, as it reinforces the supply chain infrastructure crucial for meeting rising demand for various products.
With over 1,500 employees, Punja’s robust operational framework signals a promising future, nurturing local talent and supporting suppliers. The investments, including the recent $2.25 million expansion of the Punjas Medical Centre and enhancements to the Punjas Children’s Park, highlight the company’s dedication to improving the quality of life for Fijians.
As Punja’s continues to evolve and adapt to the changing market, its concerted efforts towards job creation and community engagement inspire confidence and optimism for the future. This expansion not only solidifies the company’s legacy but also presents a hopeful outlook for economic growth and enhanced living standards across Fiji and the wider Pacific region.