The widely debated Pumpkin Spice Latte season has officially kicked off, much to the delight and disdain of coffee enthusiasts.
Beginning Thursday, August 22, Starbucks customers can indulge in the iconic seasonal beverage, as well as a new Iced Apple Crisp Nondairy Cream Chai and other fall-inspired flavors. The drinks will be served in newly designed cups and tumblers, part of the brand’s autumn collection.
Starbucks announced in a recent press release that since its introduction in 2003, the Pumpkin Spice Latte has remained their top seasonal drink, delighting customers globally.
The early launch, reportedly the earliest in history, has sparked a lively online debate. Social media reactions vary widely, with some celebrating and others outraged. A 2022 study from Montclair State University revealed that, among 20,000 posts on X and Instagram mentioning pumpkin spice in September 2022, 55% expressed positive sentiments, while only 8% were negative, and 37% neutral.
Despite the overwhelming enthusiasm, there are vocal detractors who criticize the timing of the release. One X post accumulating over 23,000 likes pointed out that summer doesn’t officially end until September 22, arguing that introducing pumpkin spice before then is premature.
Some users took to social media to express their surprise at seeing pumpkin spice ads, comparing the situation to putting up Christmas decorations too early. With temperatures still exceeding 90 degrees in several states, many people are reluctant to let go of summer just yet. However, proponents suggest that iced pumpkin spice beverages could be the perfect compromise.
Not everyone is a fan of the flavor; one commenter described PSLs as “nutmeg milkshakes.” Preferences vary, as is common.
According to Nielsen’s 2022 data, the pumpkin spice craze shows no signs of waning; Americans reportedly spend about $500 million each year on pumpkin spice products, with Starbucks alone selling approximately 20 million Pumpkin Spice Lattes annually.
A quick scroll through social media since Starbucks’ announcement reveals a surge of posts featuring enthusiastic customers enjoying their first PSLs, rushing to cafes, and sharing memes celebrating the seasonal favorite.
Even Starbucks employees have taken to social media ahead of the official launch, expressing their eagerness to dive into the beloved pumpkin spice containers.
No matter your stance on the Pumpkin Spice Latte, one thing is clear: the debate is set to continue until the winter’s peppermint mocha latte makes its entrance.