Prime Video is making significant strides in Poland, positioning the country as a vital emerging hub in Europe for its streaming service. At a recent ‘Prime Video Presents’ event held in Warsaw, the platform showcased a series of original content, production updates, and announced an increased investment in the Polish creative scene. The event attracted numerous stars and notable industry figures, overseen by Ritchie Ordonez, the Director of Prime Video EU Emerging, along with Sylwia Wilk, Senior Content Acquisition Manager for Prime Video Poland.
Among the original content, Prime Video revealed an upcoming documentary series focused on Dorota ‘Doda’ Rabczewska, a renowned Polish singer. This series will explore the artist’s vibrant yet often controversial life, detailing her tumultuous relationships and battles against public scrutiny in the music industry, with production led by Papaya Films.
Additionally, the music competition series “Rap Generation” will feature Poland’s top young rappers competing for a recording contract with Warner Music Poland. The series will consist of eight episodes where contestants will live together and train professionally, judged by notable figures in the Polish rap scene, including Pezet and Young Leosia.
Also announced was a local adaptation of the French format “The 50,” managed by Endemol Shine Poland. This exciting competition will see content creators and reality stars tackling challenges while playing for their followers, who stand to win a cash prize based on engagement levels.
Looking ahead, a documentary on acclaimed soccer player Wojciech Szczęsny is set to premiere in 2025, along with another documentary series titled “Ski Jumpers,” focusing on the Polish ski jumping team, slated for release in January 2025. Furthermore, the third season of “LOL: Last One Laughing Poland” will debut shortly after.
Ritchie Ordonez expressed enthusiasm about the progress made in Poland, describing it as one of the fastest-growing markets for Prime Video in Europe. He confirmed the intention to continue investing heavily in local content and programming, aimed at providing a premier entertainment destination for Polish viewers.
With strong competition from Netflix and Warner Bros Discovery, Prime Video is strategically enhancing its footprint in this thriving market. These efforts included restructuring within Amazon’s European content division to better serve the needs of emerging markets like Poland.
As Prime Video gears up for new leadership in January, with Andrew Bennett taking charge as Vice President of Prime Video Europe and Global Business Development, the platform aims to further consolidate its presence in Poland and beyond, promising a diverse slate of programming that resonates with local audiences.
In summary, Prime Video’s bold investment in Poland signifies a commitment not just to expanding its content library but also fostering the local creative industry, ensuring that Polish stories and talent gain the spotlight they deserve. The growth of Prime Video in Eastern Europe is a promising development for both the streaming service and the local entertainment landscape.