Prime Video is making significant strides in Poland, recognizing the country as a burgeoning hub for entertainment in Europe. During the recent ‘Prime Video Presents’ showcase in Warsaw, the streaming service announced several new original series, production initiatives, and an increased commitment to invest in the local creative industry. The event featured many stars, industry professionals, and was led by Ritchie Ordonez, Director of Prime Video EU Emerging, alongside Sylwia Wilk, Senior Content Acquisition Manager for Prime Video Poland.
Among the new offerings, Prime Video has commissioned a documentary series about the well-known Polish singer Doda, set to highlight her vibrant yet contentious life. The series will explore her tumultuous relationships, struggles with the Polish music industry, and the hate she has faced throughout her career. The production will be handled by Papaya Films.
Additionally, there’s the music competition series Rap Generation, which will showcase the abilities of young rappers in Poland. This eight-episode series will culminate in a contest that awards the winner a contract with Warner Music Poland, with notable judges from the Polish music scene participating.
Another exciting project is a local adaptation of the French competition format The 50, produced by Endemol Shine Poland. This series will challenge 50 content creators to compete through various tests, not only for personal glory but also for the chance to win a cash prize for their followers.
Future projects also include a documentary about soccer star Wojciech Szczęsny, set to premiere in fall 2025. This film will share insights into Szczęsny’s distinguished soccer journey and personal life, including his marriage to Polish singer and influencer Marina Łuczenko-Szczęsna.
Prime Video is also preparing to release the documentary Ski Jumpers, focused on Poland’s national ski jumping team, and a new season of LOL: Last One Laughing Poland, showcasing various actors and internet personalities in a comedic competition.
Ritchie Ordonez expressed enthusiasm about Prime Video’s growth in Poland, emphasizing the country as a key market for the streaming service. He highlighted the investment in local content as a strategy to make Prime Video a leading entertainment destination, catering to both international and Polish viewers.
As Prime Video enhances its presence in Poland, the move reflects a broader strategy to refocus resources towards European content, capturing the growing streaming audience in the region. It shows a promising future for local creators and enthusiasts as Prime Video looks to attract viewers with tailored content.
This commitment to local content is encouraging, suggesting many more opportunities for Polish talent and storytelling to reach a wider audience. Overall, Prime Video’s actions may not only boost the local entertainment industry but could foster a cultural exchange through the universal language of storytelling.