Bad Bunny and Danny Ocean lead the nominations for the 22nd Premios Juventud, each earning six nods as the awards return with new categories and a move abroad.
The ceremony is set for September 25 in Panama City, Panama, marking the first time Premios Juventud will be held outside the United States. The event honors Spanish-speaking celebrities across music, television, social media, streaming and pop culture.
Following the top duo, Anitta, Beéle, Carín León, Emilia, Myke Towers, Netón Vega and Peso Pluma each received five nominations.
This year’s show features new categories to reflect evolving music trends, including Best Alternative Mexican Music Song, Best Pop/Rhythmic Song and AfrobeatLatino of the Year. Winners will be decided by popular vote at premiosjuventud.com through September 1.
Premios Juventud will air on September 25 at 7 p.m. EDT on Univision, UNIMÁS, Galavisión and ViX. Clarissa Molina has been announced as the first host, with more hosts expected to be revealed in the lead-up to the show.
Organizers say Panama City was chosen to celebrate Hispanic Heritage Month in one of Latin America’s most vibrant countries.
Context and analysis:
– The move to Panama City broadens the awards’ international reach and spotlight for Latin American audiences.
– The introduction of new categories highlights the growing diversity of genres popular among today’s youth.
– A fan-driven voting system thrives on engagement across voting and streaming platforms, potentially boosting viewership and social media activity.
– Broad broadcast on multiple networks ensures accessibility for audiences across regions.
Summary:
Bad Bunny and Danny Ocean lead a strong slate of nominees for Premios Juventud as the ceremony shifts to Panama City, introducing new categories to reflect current music trends and inviting fans to vote online ahead of the September 25 broadcast.
Positive note:
The shift to a Panamanian host city and the emphasis on a wide range of music and media reflects a celebratory, inclusive approach to Latin youth culture.
Additional comments:
This edition could boost Panama’s visibility in the Latin entertainment scene and encourage cross-border collaboration, while giving fans more ways to engage with their favorite artists ahead of the September show.