Premier League Shifts Gears: In-House Media Venture on the Horizon

In a significant development for Premier League media operations, club representatives gathered for a shareholders’ meeting and reached a unanimous decision to create an in-house media business. This new venture is set to launch at the start of the 2026/27 season, marking a pivotal shift in how the Premier League handles its international media content production and distribution. For the past two decades, these services have been managed in partnership with IMG under the umbrella of Premier League Productions (PLP).

Since its inception in 2004, PLP has served as a crucial link for broadcasters and fans to experience the excitement of Premier League football, connecting them with matches and related programming across more than 180 countries. This collaboration has been integral in enhancing the quality and innovation of live event productions, employing cutting-edge technology and talented individuals to ensure a comprehensive broadcast of all 380 Premier League matches seasonally.

Despite this transition, IMG will continue to support the Premier League for the upcoming two seasons, ensuring a top-tier viewing experience for the global audience. Paul Molnar, Premier League Chief Media Officer, praised IMG for their dedicated partnership over the years, noting their role in fostering broadcast innovation that has expanded the league’s global audience significantly.

Barney Francis, IMG’s EVP of Studios, echoed these sentiments, highlighting the achievements made through their collaboration, which included groundbreaking innovations in sports production and broadcasting. He emphasized that their joint efforts have not only elevated the viewing experience for fans but have also contributed significantly to the growth of the Premier League’s international reach.

While further details about the Premier League’s new in-house media operations will be disclosed in due course, this strategic move illustrates the league’s commitment to enhancing its media production capabilities and fortifying its global presence in sports broadcasting.

This transition presents an exciting opportunity for the Premier League to innovate and directly manage its media narrative, potentially enhancing fan engagement. As the league prepares for this significant change, it lays the groundwork for a new era of sports broadcasting that could benefit clubs, broadcasters, and fans alike.

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