The UK’s Premier League is set to embark on a new chapter by producing and distributing its own content for the first time in 20 years, following the conclusion of its long-standing partnership with IMG. This significant transition will take effect in 2026 and was announced during a recent Premier League shareholders meeting, with further details expected to be disclosed soon.
For two decades, Premier League Productions (PLP), a joint venture with IMG, has been responsible for the production and distribution of Premier League content, delivering an impressive 6,000 hours of programming each season to 55 international broadcast partners across 189 global markets. This collaboration has played a crucial role in enhancing the league’s global presence and providing fans with high-quality coverage, including various long-form shows.
Paul Molnar, the Premier League’s Chief Media Officer, praised IMG for their vital contribution, highlighting their efforts in broadcast innovation and the significant impact they’ve had on growing audiences worldwide. The partnership has been described as “fantastic,” and has been instrumental in creating a premier viewing experience for fans.
Barney Francis, IMG’s Executive Vice President of Studios, echoed these sentiments, referring to their collaborative efforts as “game-changing.” He noted the advancements made in production technology, including the development of a state-of-the-art virtual studio and the introduction of innovative cameras and feeds that have set a high standard for sports broadcasting.
This development comes at a time when IMG Media is facing challenges, having recently laid off about 5% of its staff due to economic pressures affecting the sports production industry. Despite these hurdles, IMG continues to produce vast amounts of sports content for various leagues and organizations, demonstrating resilience in the face of adversity.
This shift towards in-house production marks an exciting opportunity for the Premier League to take full control of its content, potentially leading to innovative programming and enhanced viewer engagement in the years to come.
In summary, the Premier League’s decision to manage its own content production opens up new possibilities for creativity and growth, allowing it to strengthen its ties with fans while adapting to the evolving landscape of sports broadcasting.