Post Malone links up with SKIMS for a rugged, Western-inspired menswear campaign
Post Malone, the Grammy-nominated artist known for pushing boundaries, fronts SKIMS’ latest campaign focused on the brand’s growing menswear line. Shot against a sweeping Utah ranch backdrop by photographer Theo Wenner, the “Rockstar” singer embodies a rugged, laid-back western energy that the campaign targets for its first heavyweight fleece drop.
Malone sports a curated lineup of comfort-forward silhouettes designed for warmth and everyday ease. Highlights include SKIMS’ Heavyweight Fleece Jogger, a Zip-Up Hoodie, and a Basics T-Shirt, all styled with a cowboy hat and boots to lean into the Western theme. The campaign also features the new Heavyweight Fleece fabric, described by SKIMS as bringing rugged sophistication to daily staples with an emphasis on warmth, durability, and elevated comfort.
A key visual element of the campaign is the limited-edition Realtree camouflage prints that accompany the menswear drop, expanding SKIMS’ signature silhouettes with an outdoorsy, utilitarian twist. New lounge pieces round out the collection, described as tactile and soft while maintaining SKIMS’ focus on fit, ease, and modern functionality.
quotes from the campaign build on the pairing of Malone’s energy with SKIMS’ ethos. “I’m all about comfort and feeling good in what I wear,” Malone said in a press release. “These pieces are fun, the camo especially stands out to me. I’ve always been into camo.” Kim Kardashian, founder and CCO, added that Malone “truly embodies the spirit of the SKIMS Man with his effortless energy and style,” emphasizing that the launch marks a significant step in expanding SKIMS’ menswear and introducing the heavyweight fleece line.
The SKIMS collection will be available in stores and online at SKIMS.com on Thursday, Aug. 21, giving fans and shoppers a chance to shop the new silhouettes and camo options as part of the brand’s broader push into men’s wardrobes.
On a personal note, Malone has kept a busy schedule lately. He wrapped The Big Ass Stadium Tour with Jelly Roll in July, following the release of his country-influenced project F-1 Trillion, which debuted in August 2024 and topped the Billboard 200. The album spawned chart-topping collaborations, including “I Had Some Help” with Morgan Wallen, along with joints with Blake Shelton and Luke Combs. Earlier this year, he announced the opening of a Nashville venue called “Posty’s,” which opened on July 2, offering fans a new hub to gather and celebrate.
Why this matters for SKIMS and Post Malone
– Strengthens SKIMS’ position in menswear with a high-profile musician attached to the campaign, signaling broader consumer appeal beyond traditional womenswear.
– Highlights a growing trend of comfort-forward fabrics in mainstream fashion, with Heavyweight Fleece positioned as a centerpiece of the new line.
– The Realtree camouflage collaboration adds a lifestyle and outdoorsy edge that complements Malone’s persona and broadens the brand’s audience.
Summary
Post Malone headlines SKIMS’ newest menswear campaign, merging a rugged Western aesthetic with the brand’s Comfort-first philosophy. The collection introduces heavyweight fleece, new lounge options, and limited-edition Realtree camouflage prints, arriving in stores and online on Aug. 21. This collaboration reinforces SKIMS’ expansion into menswear while leveraging Malone’s broad appeal and affinity for camo and casual, durable apparel. If you’re following celebrity-fashion crossovers, this campaign is a notable example of how music stars influence fashion brands to reach new demographics, all while keeping comfort front and center.
Optional hopeful note
The collaboration points to a future where comfort and rugged style meet mainstream appeal, offering fans and shoppers alike a versatile, easy-to-wear wardrobe that fits both streetwear and outdoors-inspired looks.