The Portland Fire is making a triumphant return to the WNBA for the 2026 season, reestablishing its presence after previously operating from 2000 to 2002. The team unveiled its new logo and branding during an exclusive segment on “Good Morning America,” celebrating the franchise’s revival in the City of Roses.
The new logo features a single rose, with petals designed to mimic flames—a fitting tribute to Portland’s nickname. Clare Hamill, the team’s interim president and a former executive at Nike, expressed excitement about the timing of the team’s reintroduction, pointing out that the upcoming year presents ample opportunities with a strong pool of free agents available before the official draft in April.
Portland will set a remarkable precedent in WNBA history by being the first city to reclaim a formerly active franchise. The Fire’s official debut is scheduled for May 2026, coinciding with the team’s inaugural season at the Moda Center. To generate excitement among fans, the franchise plans to host a launch party at the arena, featuring prominent guest appearances, exclusive merchandise, and the complete reveal of the branding.
This revival not only adds a new dimension to the WNBA but also reignites local enthusiasm for women’s basketball. With a focus on community engagement and a promising roster ahead, the Portland Fire’s return signals a vibrant future for the franchise and its fanbase.