Pluto TV, the leading free streaming television service, has unveiled an expansive new campaign titled “House of Horror,” designed to captivate horror enthusiasts worldwide. This initiative will see a significant boost in their horror-themed content, introducing over 100 themed channels in October, marking a 60% year-over-year increase. As a result, Pluto TV strengthens its position as the premier destination for horror FAST channels across numerous international markets, including Brazil, France, Germany, Italy, Mexico, the Nordics, Spain, and the UK.
The “House of Horror” campaign promises an array of both new and returning horror content. Highlighting a strategic content deal with Lionsgate, Pluto TV is set to offer iconic horror franchises such as “SAW,” “Leprechaun,” “The Grudge,” and classics like “Halloween II & III” to viewers across several countries. Additionally, British audiences will enjoy a new, exclusive season of the popular paranormal series “Most Haunted.”
Pluto TV is also launching new channels dedicated to beloved horror sagas and popular subgenres, including zombies, creature features, haunted houses, and 1980s horror classics. Each market will feature specialized programming tailored to local audiences.
In specific markets, viewers can look forward to dedicated channels for:
– **SAW Franchise:** Follow Cary Elwes, Donnie Wahlberg, and Danny Glover as they confront the notorious Jigsaw killer in this gripping series.
– **Leprechaun Franchise:** Experience the classic horror series featuring Warwick Davis, Jennifer Aniston, and Ice-T, centered on a vengeful leprechaun on a quest to retrieve his gold.
– **The Grudge Franchise:** Watch Sarah Michelle Gellar face a terrifying supernatural force in her quest to put an end to mysterious deaths.
– **An American Werewolf in London:** Featuring David Schofield, this 80s classic explores the tale of friendship, loss, and werewolves.
– **Cabin Fever:** Rider Strong leads this 2000s horror-comedy about friends faced with a flesh-eating disease.
– **Halloween II:** Follow Jamie Lee Curtis in her continued flight from the notorious Ghost Face.
These strategic additions highlight Pluto TV’s commitment to being the top platform for horror aficionados across the globe. Katrina Kowalski, Senior Vice President of International Content Strategy & Acquisitions at Pluto TV, notes the global elevation of the horror genre’s popularity, pointing out its growing appeal across different demographics and formats. She emphasized that with “House of Horror,” Pluto TV is not only responding to this trend but actively participating in it by offering the most extensive horror selection available in the FAST space.
The global rise of the horror genre, especially among younger demographics, is interconnected with its diverse expressions across media such as cinema, literature, and podcasts, all contributing to its thriving presence. Through this campaign, Pluto TV offers free and compelling content while staying true to its brand promise.