Piper Rockelle, a former child YouTube star who gained fame for her engaging content from a young age, has reportedly made a staggering $3.4 million in just 24 hours since launching her OnlyFans account on New Year’s Day. Having started her YouTube journey at the age of eight, Rockelle has built an impressive following, with more than 12 million subscribers on her channel, along with significant presence on TikTok and Instagram.
Before the launch of her OnlyFans page, Rockelle teased her followers across social media platforms, indicating the link would be available on January 1. After her debut, she shared a screenshot claiming that her first-hour earnings were $1.4 million, which sparked skepticism among some online users who questioned the transparency of the reported figures.
Mixed reactions emerged following her earnings announcement. While some applauded her financial achievement, others expressed discomfort over the implications of her subscribers’ motivations. Concerns were raised about the nature of subscribers, with some critics labeling it as troubling that former child stars could attract an audience with questionable intentions as they reach legal adulthood.
Rockelle’s rise to fame began in collaboration with her mother, Tiffany Smith, and later expanded as she formed a collective known as the “Piper Squad.” The influencer community has not been without controversy; former members of the Piper Squad accused Smith of unfair practices and inappropriate treatment, though Smith denied these claims. A settlement was reached in October 2024.
The narrative surrounding Rockelle was further explored in the Netflix documentary “Bad Influence: The Dark Side of Kidfluencing,” which detailed the challenges faced by young influencers, although Rockelle herself did not participate in the project.
With ambitions to transition the ownership of her brand, Piper Rockelle Inc., from her mother to herself, she is taking significant steps in asserting her independence as a content creator. Her entrepreneurial endeavors reflect a broader trend among young influencers taking charge of their careers and finances as they reach adulthood, indicating a shift towards self-management in the digital influencer space.