Pinterest has announced strong financial results for the first quarter of 2025, indicating robust growth in revenue, monthly active users (MAUs), and average revenue per user (ARPU). The company reported a global revenue of $855 million, marking a 16% increase from the same quarter last year, with significant growth across various regions. The data shows that revenue in the U.S. and Canada rose by 12% to $663 million, while Europe saw a remarkable 24% increase to $147 million, and the Rest of World category surged by 49% to $45 million.
CEO Bill Ready emphasized the company’s resilience amidst the evolving economic and digital advertising landscape, crediting Pinterest’s focus on strategy and execution. He noted that advancements in artificial intelligence are enabling users to make more intentional shopping decisions, which, in turn, is enhancing performance for advertisers and helping Pinterest capture a larger market share.
The figures for MAUs also reflect positive trends, with global users increasing by 10% to 570 million. Notably, the Rest of World segment demonstrated the most significant growth at 14%. ARPU has seen an increase as well, rising to $1.52 globally, which is up 5% from the previous year, with specific regions such as Europe experiencing a 17% rise in ARPU.
For the second quarter of 2025, Pinterest expects to generate revenue between $960 million and $980 million, projecting a year-over-year growth of 12% to 15%. This optimism is supported by expectations of an Adjusted EBITDA between $217 million and $237 million.
As Pinterest continues to refine its strategies and harness technological advancements, the future looks promising for the platform, with the potential for sustained growth and success in the digital landscape. This performance indicates a hopeful trajectory not only for Pinterest but also for advertisers seeking effective engagement opportunities.
Overall, these results highlight Pinterest’s ability to not only adapt but also thrive in challenging market conditions, showcasing its strength and positioning it well for continued growth.