Penske Entertainment and Fox Corporation have made a significant move to enhance the future of INDYCAR, North America’s leading open-wheel racing series. On July 31, they announced FOX’s acquisition of a one-third stake in Penske Entertainment, which encompasses both INDYCAR and the iconic Indianapolis Motor Speedway. This strategic investment is set to propel the NTT INDYCAR SERIES into a new era of growth.
The partnership aims to deliver innovative racing and entertainment events, a forward-thinking digital strategy, and enhanced opportunities for INDYCAR drivers. Recently extended media rights with FOX Sports are expected to further boost visibility and engagement. Roger Penske expressed confidence in the partnership, emphasizing the shared vision for the future and the potential for growth within the sport.
The collaboration between Penske and FOX is notable, as FOX Sports is anticipating bringing fresh promotional resources and a larger audience reach. The Indianapolis 500, which aired this year, saw an impressive average of 7.01 million viewers, marking a 41% increase from the previous year and the highest viewership in 17 years. Impressively, the NTT INDYCAR SERIES has experienced a 31% rise in viewership this season compared to the last.
Eric Shanks, CEO of FOX Sports, highlighted the importance of this investment, citing INDYCAR’s passionate fan base and elite competition as key attributes. The partnership seeks to amplify the excitement surrounding motorsports, harnessing new storytelling opportunities across various platforms.
This announcement complements the ongoing positive momentum within INDYCAR, where attendance figures have surged at numerous events, including a sell-out crowd at the Indianapolis 500. Additionally, INDYCAR is focusing on digital expansion, having launched a new mobile app and website, along with achieving a remarkable increase in social media followers.
Looking ahead, INDYCAR will introduce a new event in 2026, racing through Arlington’s entertainment district as part of a collaboration with the Dallas Cowboys and Texas Rangers. The NTT INDYCAR SERIES has solidified its unique position as the only premier motorsport series in North America to broadcast every race on U.S. network television, featuring a diverse lineup of elite drivers competing on various types of tracks.
The upcoming Grand Prix of Portland on August 10 will continue this exciting trajectory, with FOX Sports broadcasting the major event. The partnership between Penske Entertainment and FOX heralds a promising future for INDYCAR, underpinned by a commitment to innovation and growth.